Mortgage Wisdom

Choose a niche to make more money!!

If the wares you are pedaling are low rates and fast service, you need to think about a couple of things:  1) every other loan officer is going to promise the same thing - do you think any of them are out there extolling how slow they are and how high their rates are?, 2) you better be able to deliver on that promise because you have nothing else to fall back on, and 3) if you really are providing lower rates than nearly every other loan officer, you are limiting your income.

Differentiating yourself by becoming an expert in a given niche such as clients who have had recent bankruptcies or clients who can't verify their income or have low credit scores.  There are a number of great ways to set yourself appart.  You don't necessarily limit your market because as you prove yourself, you can let your referral partners know you do all types of loans for all types of clients.  Check out this incredible tool to help differentiate yourself from every other loan officer.

I have chosen a niche that is particularly fulfilling and provides my clients with the opportunity to create fabulous wealth and retire with a great lifestyle.  It is important to remember that the people who make the most money in a given field are the ones who are at the top of their game.  Becoming an expert and continually setting yourself appart will take more time and effort in certain areas, but as you establish yourself as such, you will spend less time and money marketing and you will make more money.  Read about my time-tested strategies to create incredible wealth.

Are You Old School?

Conventional mortgage wisdom was to get the lowest fixed rate mortgage you could find so that you could pay your house off.  However, times have changed and that may not be the best thing to do.  In fact, there are many choices that would provide a much better opportunity for creating wealth and preparing for retirement.  Where you do fall in this spectrum?  What are you advising your clients to do?  My education and research have yielded some great ideas on how to build wealth and for a great way to present these to clients check this out.