Commodity vs. Specialty

Why should anybody use you to help them with their loan over any other loan officer?  If you say it's because you have better service, lower rates, or lower fees, you have given them absolutely no legitimate reason to use you.  Every loan officer says that, except me.  I never claim to have the lowest fees.  If you do sell your services based on lower rates, you are not maximizing the fee you make per borrower.  Of course if you aren't adding any value, there is no justification in being able to charge a premium.  So what real, tangible specialty / expertise do you offer your client that will differentiate you from your competition?   Learn more about how you can earn higher fees per transaction, get more referrals, and build a mortgage business over time that will keep your clients coming back and referring all of their friends and family.  Contact me to learn more about how you can create a systematice mortgage origination business that will allow you to earn higher fees per client and have a steadier stream of business.