Mortgage Wisdom: Ideas to WOW your clients

November 07, 2006

Ideas to WOW your clients

If you have spoken with me or had the opportunity to read any of my articles from the Scotsman Guide you know that I am a passionate advocate for differentiating yourself to your clients by doing things the normal loan officer doesn't do. My main point of differentiation is to help clients understand wealth-creation strategies and teach them to build wealth and become financially independent.

Offering great service should just be the norm. However, there are some great things you can do that don't cost a lot but will go along way with most clients. I have what I call Page 5 of the 1003 where I collect all of the names and contact information of their financial professionals such as their real estate agent, CPA, estate planning attorney, financial planner and insurance advisor. I also collect personal information such as favorite movie, musician, candy bar, etc. This allows me to better market myself to them in the future.

Year-end tax-planning tip: If you really want to hit a home run, mail a copy of the HUD-1 settlement statement to all of the clients who used you to do a mortgage. This is a great value-added service and one more opportunity to earn more referrals.

If you are using any mortgage planning tools and teaching home-equity management concepts, it is a good idea to meet with your clients once a year just to help keep them on track and remind them about the long-term goals and the strategies they are employing to achieve their goals. If you aren't taking advantage of the value-added opportunities you could be providing your clients through mortgage planning services, you may want to check out www.mortgageloantools.com to see the most advanced software available to teach people about the Option ARM, real estate investing, time-value of money, and many other incredibly valuable things. If you use this software with your clients they will know how much money they will have at retirement based on what they are doing right now and how much money they will need based on inflation. Learn these strategies, use these strategies, and profit from these strategies; your clients will thank you for it.

November 07, 2006 in Customer Service - Mortgage Industry | Permalink

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